Internal Link Audits: Measuring Authority and Context
Learn how to objectively evaluate the distribution of internal links and anchor text to improve the discovery and ranking of your site's core pages.
Remountly / Growth notebook
Digital strategy for the age of answers.
Clear guides on SEO, GEO, AEO, performance and conversion — connecting editorial decisions, technical evidence and commercial impact.
FeaturedWebsite evidence
July 19, 2026 · 5 min read
Evidence-based website audits: from finding to action plan
Learn to separate observation, inference and recommendation to turn a website audit into a reliable, prioritized backlog.
Read the full analysis- 01Record the source and limits of every piece of evidence.
- 02Do not turn correlation into causation or a technical finding into lost revenue.
- 03Prioritize actions by impact, urgency, effort and confidence.
Library
Latest articles
AI visibility audits: how to measure mentions, citations and gaps
A reproducible method for evaluating how a brand appears in AI answers without turning volatile results into an absolute score.
Diagnosing and Solving Duplicate Content with Canonical Tags
How to use canonical tags and URL parameter controls to consolidate ranking signals and fix indexing issues caused by duplicate content.
How to make content citable by AI without writing for robots
An editorial method for producing clear, original and verifiable answers that help people and can be retrieved by generative engines.
Core Web Vitals: how to combine field and laboratory data
Understand why CrUX, Search Console, PageSpeed Insights and Lighthouse answer different questions and how to prioritize fixes without chasing scores.
AI crawlers, robots.txt and content controls: what each directive does
Learn to separate crawling, indexing, snippets, training and AI product use before blocking bots in robots.txt.
How to Audit Schema Markup and Validate Structured Data
Understand how to audit structured data, what Schema.org actually guarantees, and the correct methods to test your implementation.
High CLS: how to find and fix unexpected layout shifts
Diagnose Cumulative Layout Shift in images, fonts, banners, ads and asynchronous content without hiding movement caused by user interaction.
High INP: how to diagnose slow interactions and reduce main-thread work
Learn to reproduce, break down and fix Interaction to Next Paint by identifying input delay, processing and visual presentation.
Slow LCP: how to find the responsible element and fix the critical chain
Diagnose Largest Contentful Paint step by step, from server response to discovery, transfer and rendering of the main element.
TTFB Diagnosis: Isolating Causes and Its Impact on Performance
Discover how to diagnose DNS, routing, and backend bottlenecks in Time to First Byte and understand its real impact on Core Web Vitals (LCP).
How to Index SPAs: A Guide to CSR, SSR, and SSG
Learn how to ensure correct indexing for your Single Page Application (SPA). Compare SSR, SSG, and CSR from a search engine crawler's perspective.
How to Migrate a Website Without Losing Traffic: SEO Evidence
A practical, evidence-based guide to executing a website migration while ensuring authority transfer and minimizing organic traffic loss.
Optimizing Images for LCP: Next.js, Modern Formats, and Lab vs. Field Data
How to use Next.js and modern image formats to improve Largest Contentful Paint (LCP), and how to measure the isolated impact by separating lab tests from field data.
The practical impact of click depth on Googlebot crawl budget
Understand how information architecture and click depth affect the frequency with which Googlebot crawls and discovers pages on your website.
The relationship between HTML semantics, accessibility (WCAG), and machine crawling
How HTML semantics connects accessibility guidelines (WCAG) with crawling by search engines and AI models (SEO, AEO, and GEO).
SEO, GEO and AEO: differences, shared foundations and where to invest
Understand the role of SEO, GEO and AEO, the foundations they share and how to prioritize investment without chasing AI search shortcuts.
Technical SEO for JavaScript sites: crawling, rendering and indexing
A practical checklist to ensure that content, links, metadata and status codes in JavaScript applications are available to search engines.
XML Sitemaps: Best Practices and How to Identify Silent Indexing Failures
Google Search Console doesn't report every ignored URL. Learn XML Sitemap best practices and how to use server logs to find silent indexing failures.
GEO and AEO: how to make content citable by answer engines
A practical guide to structuring pages that search engines, AI assistants and people can understand, extract and cite.
Core Web Vitals: how performance affects discovery and revenue
Understand LCP, INP and CLS without jargon, and prioritize fixes that improve experience, SEO and conversion.
Technical SEO checklist for launching discoverable pages
A concise checklist for crawling, indexing, metadata, semantics and structured data before publication.